Marketing your Market

Attracting enough customers to your market is crucial to its success. It’s is all about the external marketing that you do – how you tell people about your market, where it is and when it runs.

There are lots of things you can do. The challenge is choosing the things that have the biggest impact and are most cost effective.
This section gives you an idea as to what you need to do to set up a new market. We have developed a short questionnaire (click here) which will help you make your mind whether to continue in your quest and also to help us to answer any questions. 

We have developed a comprehensive system Market insurance package with our Agent which incorporates Public liability (£10M) Product liability (£10M) and Employees liability (£10M) insurance as well as practical covers derived form our many years of experience in running markets. (Note: volunteers who help you set up the market etc are classified as 'employees' and so you are legally required to have 'Employees insurance'). The cost of the insurance package is very competitive.

If you are covered by an external organisation's insurance (e.g.a Village Hall) it is your responsibility to MAKE SURE they write to you explaining what you are covered for and the amount ( i.e. not only inside the Village Hall, but outside and anywhere else if you have signs on the highway etc)

It is always best to have a look round at other markets before rushing to take on stallholders. Once you have agreed a contract with a stallholder it is very difficult to replace him/her so it pays to spend time investigating first. Check the quality of produce, how the stallholder sets up their stall and their relationship to customers. The Association maintains a list of stallholders who are looking to expand their business for new markets which is available to all members.

We are building up a Suppliers Catalogue of products you may want for both markets and stalls. Managers and Stallholder Members will also benefit from any discounts we can obtain.

• Click HERE to view the Suppliers Catalogue.
• Click  HERE to receive a Member's Promotional Code (available to all Managers and Stallholder Members).

If you know of a supplier who could be useful to members but is not already on the list, please let us know and we will get in touch.

Sending Queries to the Association

We always welcome comments and suggestions on the Association’s activities.  Please go to Contact Us and we will ensure your email is sent to the Board member responsible for the issue.

Disclaimer
Any information provided by Kent Farmers’ Market Association is for general guidance on rights and responsibilities and is not legal advice. If you need more details on your rights or legal advice about what action to take, please contact an adviser or solicitor.  Kent Farmers’ Market Association has tried to ensure that the information on this website is accurate.  However, the Association will not accept liability for any loss, damage or inconvenience arising as a consequence of any use of, or the inability to use any information on this website or in any other guidance. The Association endeavours to provide a service of the highest quality; however, we cannot guarantee that our service will be uninterrupted or error-free. We are not responsible for claims brought by third parties arising from use of any guidance produced by the Association.

Kent Farmers’ Market Association assumes no responsibility for the contents of linked websites. The inclusion of any link should not be taken as endorsement of any kind by the Association of the linked website or any association with its operators. Further, the Association has no control over the availability of the linked pages.