(*) Please note updated Allergen Advice below
Managing your web page
Become a MemberWe would like to invite you to join our Stallholders Members scheme. The basis of the scheme is to help you reduce operating costs, to learn from others and to get the best out of the information we provide but also gives you an instant web marketing profile.
The Membership Package
This includes a low cost but fully comprehensive Stallholder insurance policy with GM Imber, your own web page (with links to your own website), priority information (i.e. be first to be informed about new markets and special events, new legislation etc), KFMA branding (labels), purchase discounts, a listing on our 'virtual Farmers Market' (our 'shop window' for selling to 3rd parties), networking, meetings, training days, access to Toolkits on our web site.
Click here to join.
The cost of Membership is £50 and the insurance package from GM Imber, has now come down to £50. However if you join and take out insurance with GM Imber the cost will be £95. (Note You may become a member immediately for £45 and take out the insurance package when your present insurance runs out). Please contact GM Imber separately to arrange your insurance package.
Click here for Insurance pack details
We are building up a Suppliers Catalogue for both Managers and Stallholder Members so that you can benefit from any discounts we can obtain.
- Click HERE to view the Suppliers Catalogue.
- Click HERE to receive the Member's Promotional Code (available to all Stallholder Members)
If you know of a supplier who could be useful to members but is not already on the list, please let us know and we will get in touch.
The Stallholder's ToolkitWe have also developed a stallholders 'toolkit' of information which gives you ideas and advice to improve your business and encourage shoppers to buy from you.ALLERGY ADVICE TO STALLHOLDERSThe safety of our customers always comes first.
In the light of the tragic death of Natasha Ednan-Laperouse, we are updating our advice to stallholders. We need to take a belt and braces approach to food safety and, even if it is not covered by current legislation, we should take a precautionary approach to allergens and ensure that ingredients are labeled correctly, your allergen chart is up to date so you can inform customers about possible allergens. In all circumstances, we should maintain the highest possible standards. Farmers’ market customers expect us to be better than the rest so we must put that into practice.For the government’s general allergy advice to industry, see HERE> (there are also further links on the government website which we encourage you explore). More advice is available on the allergyuk web site click HERE for their fact sheetsThere is a major difference between the requirements for those selling foods where the producer is not present and in those cases where where the producer is present (i.e. at a Farmers Market). For selling loose foods, see HERE>Remember, if in doubt play it safe. Lives may depend on it.
Marketing your Products
- Selling at Farmers' Markets – Prospective stallholders should start here. Farmers' markets can make for a good business and be great fun. It can be really satisfying to meet the people who eat or use your produce and to get their feedback. We want to encourage you to develop your ideas but also to make sure they are realistic. There are over 400 stallholders already selling at Kent’s farmers’ markets, so if you are going to develop a successful business, you need to think through how you will fit in and whether your can make money from your ideas and skills: this document is designed to help you think through the process.
- Being a successful stallholder – This leaflet gives you some more ideas on the things you can do to attract customers to your stall and to help them become regular visitors
- Stalls that sell more – This a check-list to help you improve the way that you do business at the market.
When you sell food to the public it is essential that you understand your responsibilities and take reasonable precautions to ensure that you conform to the basic legal requirements. KCC Trading Standards now offer you a free 30 minute phone consultation regarding specific advice and guidance for your business (the consultation becomes chargeable after 30 minutes). Click HERE for more information.You should also read the following:Labelling of prepacked food (general)
Labelling of prepacked food (ingredient list)
Food allergens and intolerance
Definition of Jam and similar products
Labelling of non-prepacked foods
Labelling of prepacked foods – nutrition declaration
Labelling of prepacked foods – product name
Labelling of prepacked foods - QUID
Date and lot marking of prepacked food
Nutrition and health - claims"Environmental HealthCatering Checklist
There are food safety standards that you must follow by law along with general good practice that customers at farmers' markets expect our stallholders to not only follow but to enthusiastically promote. Healthy food as a major part of what farmers' markets are all about so only the very best is good enough! Please make sure you reed the following documents:
Food Safety Guidance for Farmers' Markets
Outdoor Mobile catering (guidance)
We are particularly grateful to Melanie Henbest, Food Safety Team Manager, Tonbridge and Malling Borough Council for her help and support in drawing up these documents.
An example of an application form form which forms the basis of the contract between each of you and the market which should be renewed annually to keep things up to date.
Sale of goods through the website may require full labelling, as any product which is placed into packaging prior to sale and then sold over via a website is classed as prepacked. It is a form of distance selling and has specific rules which can be summarised in the following guidance:Disclaimer
Any information provided by Kent Farmers’ Market Association is for general guidance on rights and responsibilities and is not legal advice. If you need more details on your rights or legal advice about what action to take, please contact an adviser or solicitor. Kent Farmers’ Market Association has tried to ensure that the information on this website is accurate. However, the Association will not accept liability for any loss, damage or inconvenience arising as a consequence of any use of, or the inability to use any information on this website or in any other guidance. The Association endeavours to provide a service of the highest quality; however, we cannot guarantee that our service will be uninterrupted or error-free. We are not responsible for claims brought by third parties arising from use of any guidance produced by the Association.
Kent Farmers’ Market Association assumes no responsibility for the contents of linked websites. The inclusion of any link should not be taken as endorsement of any kind by the Association of the linked website or any association with its operators. Further, the Association has no control over the availability of the linked pages.